Happy Monday!

As you know, marketing is all about experimenting and finding the most efficient and cost effective tactics, platforms and tools for your business. Testing, in theory, sounds easy to do but in reality it is a long, painful, slow, time consuming, resource heavy and expensive effort. But as always, there is a way out, a hack - Funnel hacking.

Funnel hacking is the process of modelling NOT COPYING a proven process or framework. There are a lot of people who have gone before you and learned the lessons so that you don’t have to. Be smart and take these lessons that way you aren’t starting from scratch.

How do you funnel hack?

Research. Find:

1. Your direct competitors - those selling what you’re selling and to the same audience.
2. Your indirect competitors - those selling different products but to the same target audience
3. Businesses with the same funnel type - If you use Instagram to sell, TikTok, website or App, it helps to look at a business with the same customer journey despite their industry.

Go through your competitors experience:

Once you have identified all the above groups of competitors, go through their experiences as a customer. Visit their landing pages, social media pages etc. Take the call to actions as if you were a customer all the way to the end and even experience their shipping. While you do this put your critic hat on.

What are they doing right? What’s working for them? Do they have the right hook messages, pricing strategy, landing page layout?

What could they do differently? Better? What about their experience did you like and what annoyed you? What offers caught your attention and more importantly what offers can you include to make yours more lucrative?

Incorporate your learning:

Once you critic your competitors and answer all the questions above, incorporate what you come up with into your funnel. Add better offers, address the issues you experienced in your competitors journey and incorporate, in your own way, the things that are working.

Being the first mover in the industry isn’t necessarily an advantage - you can get a head start from creating your own version of a proven process or framework.

Someone once said: “You can always tell who the pioneers are because they have arrows in their backs and they are lying face down in the dirt.”

Have a lovely week ahead!

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My favorite things this week:

TikTok: I love when businesses create fun, relatable content​

TikTok: Product fails to inspire you. Someone actually launched these and thought they were a good idea!

P.S: Great satisfaction comes from sharing with others 💜

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