Join this growing community of entrepreneurs, investors, business owners, marketing leaders, and enthusiasts to stay on top of your marketing game.
Upselling 🤑 🤑
|
Happy Monday friend! I was listening to an audiobook - Dotcom Secrets by Russell Brunson - about sales funnels and as much as I take Western advice with a pinch of salt it did get me questioning why we don’t use the upselling strategy in our marketing. The strategy is simple - get a customer through the door with a deal they cannot refuse and once you have their attention sell them more things. So instead of outrightly saying “Here, have all this for 5000” you start with “Here, have this for 1000…and this and this and this…” All the businesses I have encountered in the West have this. Mcdonald's will sell a burger and when you buy, the attendant will ask if you’d like fries and a soda with that for an extra few dollars. Amazon will always have a list of ‘frequently bought with’ items at the bottom of the thing you are looking to buy. i.e. if you are looking to buy a Kindle they will show you Kindle covers at the bottom. Russell Brunson gives an example of his dentist who sent him an email offering free teeth cleaning which he took up and while there he sold him a retainer because his teeth were shifting… There are millions of examples but you get the gist. This is my invitation to you to try it out. Think about your user journey, when would be the best time to communicate the upsell? How will you communicate? What can you upsell? Make sure it is lucrative enough such that it looks like it’s more of a bargain to buy the additional items then. I’d also love to hear from you - Have you tried to upsell your customers? Was it successful? Why do you think it’s not a big thing here? Have a lovely week upselling! My favorite things this week: Book:Dotcom Secrets by Russell Brunson - there are some valuable marketing lessons in this book. This speech by Reshma Saujani on imposter syndrome especially for women. Song: Recently discovered The Soil and I absolutely love them, especially this song P.S: Great satisfaction comes from sharing with others If you found this newsletter insightful, forward it to a friend 💜 If you are new here: Subscribe Here |
Better Marketing
Join this growing community of entrepreneurs, investors, business owners, marketing leaders, and enthusiasts to stay on top of your marketing game.
Hey there! Happy Tuesday! I saw this post on LinkedIn (sorry I forgot to save it and now it’s lost in the interwebs!) that said that marketing is basically psychology and I couldn’t agree more. You really have to understand human behavior to convince said humans to buy into what you are selling. That said, I wanted to share a behavioral psychology principle that we use in marketing…so perk up, psychology 101 - class is in session! Anchoring effect: Here is a Chatgpt definition because...
How about that alliteration in the subject line? Chatgpt helped me with that hehe - I’m so excited about it 😆 Anyway! Happy New Month, July 😱 and Happy Monday! Are we on fast-forward coz how the hell are we in July?! Personally I’m glad June is over because what a dark dark month that was! I hope July will bring new possibilities, hope, and light. I also hope you are doing well and are ready to get back into the groove of things! Today I thought we could refresh ourselves on CTAs because they...
Happy Monday! As you know, marketing is all about experimenting and finding the most efficient and cost effective tactics, platforms and tools for your business. Testing, in theory, sounds easy to do but in reality it is a long, painful, slow, time consuming, resource heavy and expensive effort. But as always, there is a way out, a hack - Funnel hacking. Funnel hacking is the process of modelling NOT COPYING a proven process or framework. There are a lot of people who have gone before you and...