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Which is bigger 1/3 or 1/4?
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Happy Tuesday friend! So I was talking to a colleague about promo codes and we were debating whether we should offer percentage discounts or actual value i.e. 5% vs KES 500 and this reminded me of a marketing campaign fail from the 1980s that blew my mind! So the story goes that A&W restaurant wanted to compete with Mcdonald's most popular product, the 1/4 pounder burger so they launched their very own 1/3 pounder burger retailing at the same price as McDonald’s 1/4 pounder. They ran a massive TV and radio campaign called ‘A third’s the word’ brilliant no? If that was me I’d be so proud of myself and I’d sit back and wait for my raise 🤣 Anyway to their absolute shock - and mine too quite frankly - was that Americans did not understand fractions and so the marketing campaign failed because Americans thought that the 1/3 pound burger was smaller than the 1/4 pound burger. Lessons? Sometimes the messages we send are not as clear and as compelling as we think they are. I am humbled daily by customers and reminded to test out my messages first before deploying large scale and burning the budget I almost died to get 😁 My favorite things this week: This song by Emeli Sandé The Nap Ministry's Rest Deck The Gentlemen - Show on Netflix Manifesting: Quote of the week: Commit to consistency, not perfection. You will get further faster by taking messy action than by taking no action at all.
~@powerhouse_women
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