How about that alliteration in the subject line? Chatgpt helped me with that hehe - I’m so excited about it 😆 Anyway! Happy New Month, July 😱 and Happy Monday! Are we on fast-forward coz how the hell are we in July?! Personally I’m glad June is over because what a dark dark month that was! I hope July will bring new possibilities, hope, and light. I also hope you are doing well and are ready to get back into the groove of things! Today I thought we could refresh ourselves on CTAs because they...
about 1 year ago • 5 min read
Happy Monday! As you know, marketing is all about experimenting and finding the most efficient and cost effective tactics, platforms and tools for your business. Testing, in theory, sounds easy to do but in reality it is a long, painful, slow, time consuming, resource heavy and expensive effort. But as always, there is a way out, a hack - Funnel hacking. Funnel hacking is the process of modelling NOT COPYING a proven process or framework. There are a lot of people who have gone before you and...
about 1 year ago • 1 min read
Happy Monday friend! I was listening to an audiobook - Dotcom Secrets by Russell Brunson - about sales funnels and as much as I take Western advice with a pinch of salt it did get me questioning why we don’t use the upselling strategy in our marketing. The strategy is simple - get a customer through the door with a deal they cannot refuse and once you have their attention sell them more things. So instead of outrightly saying “Here, have all this for 5000” you start with “Here, have this for...
about 1 year ago • 1 min read
If you haven’t watched the Ashley Madison documentary on Netflix, stop everything and watch it now! Happy Monday! So on Saturday morning I sat down to research topics for today’s newsletter but as a recovering procrastinator (and I say recovering very loosely here), I ended up going on Netflix 🙈. The upside is that this otherwise bad habit led me to a very interesting deep dive into behavioral psychology which is what we marketers are really - lifelong students of human behavior. There are so...
about 1 year ago • 3 min read
Hey friend! I hope you had a lovely weekend and a celebratory Mother’s Day So I’ve been questioning referral programs because on the one hand, there are case studies of companies that have reported very successful referral programs and we use these case studies to build referrals into our strategies in the hopes that we will be as successful as them and on the other hand I have too many experiences where referral programs have either flat out flopped or had cases of fraud - customers gaming...
about 1 year ago • 3 min read
Feliz Lunes! Cómo estás hoy? I watched this Tiktok and took it as a sign to finally do the Duolingo case study that I have been meaning to for a while now. I am a daily Duolingo user - 122 days strong lol, no way Imma let that streak go, and as the TikTok shows - this owl got me taking lessons in the bathroom and other weird places. I have hung up or stopped friends mid-sentence because it’s almost midnight and I have to put a lesson in before the day ends. “Hold that thought, I just need 3...
about 1 year ago • 4 min read
Happy Tuesday friend! So I was talking to a colleague about promo codes and we were debating whether we should offer percentage discounts or actual value i.e. 5% vs KES 500 and this reminded me of a marketing campaign fail from the 1980s that blew my mind! So the story goes that A&W restaurant wanted to compete with Mcdonald's most popular product, the 1/4 pounder burger so they launched their very own 1/3 pounder burger retailing at the same price as McDonald’s 1/4 pounder. They ran a...
about 1 year ago • 1 min read
Happy Monday! I hope you had a lovely short week last week and a great weekend! I enjoyed experiencing Eid in a different city from Nairobi it was really interesting to see a different kind of celebration. So today I wanted to talk about SEO because I am working on an SEO project for a client. SEO always sounds so big and scary and yeah sometimes it can be this elusive, black hole but getting started is actually very simple. I wanted to share some really important and rewarding but simple...
about 1 year ago • 4 min read
Happy Monday! Every week I think this is the week I lose consistency but then I manage to send the letter, but today! It was really touch and go for a moment there! Phew! It’s starting to be an adrenaline-inducing venture and I’m not sure how I feel about it any way we move! So today I’ll keep it short because I have been thinking about lead magnets all week last week and it’s a rather straightforward concept. If you know about lead magnets, consider this a reminder and a check-in on how well...
over 1 year ago • 4 min read